DXP – Neutrogena Migration to Headless CMS
Enterprise Content Migration & Team Leadership for Kenvue's Global Digital Experience Program
Led the migration of Neutrogena's website to Contentful headless CMS as part of Kenvue's global DXP initiative. Hired, trained, and managed a cross-functional development team to successfully migrate large volumes of content while coordinating with global teams and ensuring brand compliance, SEO integrity, and on-time delivery.
The Challenge
Migrate Neutrogena's high-profile website to Contentful headless CMS as part of Kenvue's global digital experience program. Required migrating large volumes of content with accuracy, coordinating across global teams with complex dependencies, client calls, building and training a new development team from scratch, and ensuring brand compliance, SEO integrity, and scalable architecture.
The Solution
Led the end-to-end migration by recruiting and training a specialized development team. Developed standardized workflows for content migration, QA, and deployment. Provided hands-on guidance for Contentful implementation and frontend framework integration. Acted as the bridge between SJI and global Kenvue teams, maintaining clear communication and alignment throughout the project. Conducted client calls to ensure the project is on track and to address any concerns.
Key Results
Technologies Used
Development Process
Team Building & Planning
Recruited and trained developers for specialized headless CMS migration. Analyzed migration requirements and established standardized workflows for the project.
Deliverables:
- Development team hiring
- Team training program
- Migration strategy
- Workflow documentation
Content Migration & Integration
Executed content migration from existing platform to Contentful, ensuring accuracy, completeness, and brand compliance. Integrated headless CMS with frontend frameworks.
Deliverables:
- Content migration execution
- Contentful implementation
- Frontend integration
- SEO preservation
Global Coordination & QA
Coordinated with global Kenvue teams to manage dependencies and timelines. Conducted comprehensive QA to ensure content integrity and brand standards.
Deliverables:
- Cross-team coordination
- Dependency management
- Quality assurance
- Brand compliance verification
Client Calls
Conducted client calls to ensure the project is on track and to address any concerns. Conducted client calls to ensure the project is on track and to address any concerns.
Deliverables:
- Client calls
Deployment & Knowledge Transfer
Successfully launched migrated website and transferred knowledge to ensure ongoing maintenance capability. Documented processes for future migrations.
Deliverables:
- Production deployment
- Knowledge transfer
- Process documentation
- Team capability building
Key Features
Challenges
- Building and training specialized team from scratch under tight timeline
- Managing large-scale content migration with zero data loss
- Coordinating across multiple global teams with complex dependencies
- Ensuring SEO and brand compliance during migration
- Maintaining project momentum while training new team members
- Conducting client calls to ensure the project is on track and to address any concerns
Key Learnings
- Gained deep experience in team hiring, training, and mentoring for specialized tasks
- Strengthened leadership skills in high-stakes enterprise projects
- Learned best practices for headless CMS migrations at scale
- Improved cross-team coordination and enterprise communication skills
- Enhanced expertise in enterprise-grade content handling and migration
Next Steps
The successful migration enabled Kenvue to maintain a scalable, modern web platform across multiple brands. The trained team and documented processes positioned SJI for future enterprise migration projects with improved efficiency and reduced risk.
Interested in Working Together?
I'm passionate about creating impactful solutions and would love to discuss how I can help with your next project.