Enterprise Email Development - Johnson & Johnson
3,000+ Responsive Email Templates for Global Marketing Campaigns
Contributed to the design and development of 3,000+ responsive email templates for Johnson & Johnson's global marketing campaigns over 2 years. Personally developed ~1,000 templates as part of SJI's dedicated email development service (Crafted.email), ensuring brand consistency, accessibility, and cross-client compatibility across 20+ email platforms.
The Challenge
Deliver high-volume, pixel-perfect email templates for global marketing campaigns while ensuring brand consistency, cross-client compatibility across 20+ email platforms, accessibility standards, and maintaining workflow efficiency with a large team over a 2-year period.
The Solution
Developed ~1,000 responsive email templates as part of a 3,000+ template production, applying best practices in HTML, CSS, and inline styles. Focused on lightweight, performant emails with cross-client rendering solutions for Outlook, Gmail, Apple Mail, and mobile devices. Maintained accessibility standards and collaborated with designers, QA, and project managers for smooth delivery and integration.
Key Results
Technologies Used
Development Process
Template Design & Development
Developed high-volume, pixel-perfect email templates across multiple campaigns, ensuring brand consistency and design fidelity.
Deliverables:
- Responsive email templates
- Brand-consistent designs
- Cross-campaign variations
- Mobile-optimized layouts
Cross-Client Testing & Optimization
Ensured compatibility across 20+ email clients using Litmus and Email on Acid, solving complex rendering issues for Outlook, Gmail, and mobile devices.
Deliverables:
- Cross-client compatibility
- Rendering issue solutions
- Mobile responsiveness
- Performance optimization
Accessibility & Standards
Applied accessibility best practices for screen readers, semantic HTML structure, and WCAG compliance to ensure inclusive email communication.
Deliverables:
- Accessible email markup
- Screen reader optimization
- Semantic structure
- Standards compliance
ESP Integration & Delivery
Integrated templates with ESP platforms (Eloqua, Veeva) and collaborated with cross-functional teams for smooth campaign delivery.
Deliverables:
- ESP platform integration
- Template deployment
- Cross-team collaboration
- Quality assurance
Key Features
Challenges
- Maintaining consistency across 1,000+ templates with team of 10+ developers
- Solving complex rendering issues across diverse email clients
- Balancing design fidelity with performance and accessibility
- Managing high-volume production workflow over 2-year period
- Ensuring cross-platform compatibility for global audience
Key Learnings
- Mastered large-scale email production and workflow management
- Gained deep expertise in cross-client email rendering solutions
- Developed systematic approach to accessibility and standards compliance
- Improved collaboration skills across design, dev, and marketing teams
- Enhanced understanding of ESP platforms and campaign deployment
Next Steps
This work contributed to SJI's reputation as a reliable email development service provider (Crafted.email), enabling global marketing campaigns with consistent, high-quality email communication and improved engagement metrics.
Interested in Working Together?
I'm passionate about creating impactful solutions and would love to discuss how I can help with your next project.